PRINCIPLES OF MARKETING
Course main Aim/Goal The purpose of this course is to enable students to understand and apply the basic principles of marketing to business situations and to identify and examine key aspects of the marketing mix
- Lesson: 7
- 00:55:58 Hrs
- Last Updated 10/30/2023
What will i learn??
- 1. Understand the basic concepts of marketing in a modern business organisation
- 2. Understand the marketing environment
- 3. Know the organisational structures that promote marketing activities
- 4. Appreciate the importance of the various ingredients (4ps) of the marketing mix-product price, promotion and place.
- 5. Understand the role of marketing in society
- 6. Know the methods and type of pricing
- 7. Understand the promotional activities in marketing and their impatience
- 8. Know the different types of channels of distribution and physical distribution
Curriculum for this course Lesson: 7 00:55:58 Hrs
Semester 1: Understand the basic concepts of marketing in a modern business organisation Lesson
- Lesson 1: PRINCIPLES OF MARKETING00:19:59
Semester 2: Understand the marketing environment Lesson
- Lesson 2: PRINCIPLES OF MARKETING00:02:00
Semester 3: Know the organisational structures that promote marketing activities Lesson
- Lesson 3: PRINCIPLES OF MARKEING00:10:59
Semester 4: Appreciate the importance of the various ingredients (4ps) of the marketing mix-product price, promotion and place. Lesson
- Lesson 4: PRINCIPLES OF MARKETING00:03:00
Semester 5: Understand the role of marketing in society Lesson
- Lesson 5: PRINCIPLES OF MARKETING00:05:00
Semester 6: Know types and methods of pricing Lesson
- Lesson 6: PRINCIPLES OF MARKTING00:05:00
Semester 7: Understand the promotional activities in marketing and their impatience Lesson
- Lesson 7: PRINCIPLES OF MARKETING00:10:00
Semester 8: Know the different types of channels of distribution and physical distribution Lesson
Description
Course main Aim/Goal The purpose of this course is to enable students to understand and apply the basic principles of marketing to business situations and to identify and examine key aspects of the marketing mix.
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