FUNDAMENTALS OF DIGITAL MARKETING
This course explores the dynamic world of digital marketing, focusing on strategies to effectively advertise your business through diverse digital channels like websites, social media, search engines, and online videos. You’ll learn the art of crafting targeted messages tailored to the right audience at the right time, utilizing personalization for maximum impact. Key topics include understanding digital marketing frameworks (Paid, Owned, and Earned media), navigating the marketing funnel
- Lesson: 22
- 24:25:17 Hrs
- Last Updated 05/20/2025
What will i learn??
- Introduction to Digital Marketing
- Getting Started with Digital Marketing
- Digital Marketing Frameworks
- Personalization in Marketing
- The Marketing Funnel
- The Buyer Journey
- Creating a Buyer Journey Map
- Developing a Marketing Strategy
- Defining Your Value Proposition
- Identifying and Segmenting Target Audiences
- Goal Setting in Digital Marketing
- Drafting a Marketing Plan
Curriculum for this course Lesson: 22 24:25:17 Hrs
Section 1: Introduction to Digital Marketing Lesson
- Lesson 1: Introduction to Digital Marketing | Beginner’s Guide00:01:12
- Lesson 2: Digital Marketing Channels00:04:00
- Lesson 3: Search Engine00:01:15
- Lesson 4: Social Media00:00:22
- Lesson 5: Website00:00:47
- Lesson 6: Email Marketing00:00:21
- Lesson 7: Paid Ads00:00:26
Section 2: Getting Started with Digital Marketing Lesson
- Lesson 8: Getting Started with Digital Marketing | Beginner's Guide00:02:02
- Lesson 9: Real-World Example00:00:44
Section 3: Digital Marketing Frameworks Lesson
- Lesson 10: Digital Marketing Frameworks | The Key to Marketing Success00:04:48
- Lesson 11: Owned Media00:00:48
- Lesson 12: What is Earned00:01:12
- Lesson 13: Why the Funnel Matters06:00:22
Section 4: The Digital Marketing Funnel Lesson
- Lesson 14: The Digital Marketing Funnel00:00:58
- Lesson 15: Awareness00:00:39
- Lesson 16: Interest00:00:32
- Lesson 17: Consideration00:00:36
- Lesson 18: Intent06:00:53
- Lesson 19: Evaluation06:00:33
- Lesson 20: Purchase06:01:09
Section 5: 5.The Buyer’s Journey Lesson
Section 6: Creating a Buyer Journey Map Lesson
- Lesson 21: Creating a Buyer Journey Map00:00:31
- Lesson 22: Core Elements of a Journey Map00:01:07
Section 7: Developing a Marketing Strategy Lesson
Section 8: Defining a Value Proposition Lesson
Section 9: Setting Goals (SMART & OKRs) Lesson
Description
This course explores the dynamic world of digital marketing, focusing on strategies to effectively advertise your business through diverse digital channels like websites, social media, search engines, and online videos. You’ll learn the art of crafting targeted messages tailored to the right audience at the right time, utilizing personalization for maximum impact. Key topics include understanding digital marketing frameworks (Paid, Owned, and Earned media), navigating the marketing funnel, and mastering customer journey mapping. The course also delves into data-driven decision-making, leveraging analytics to optimize campaigns, and connecting with customers by addressing their needs and preferences. Ideal for beginners, this course equips you with practical tools and insights to create persuasive, measurable, and customer-focused digital marketing strategies. By the end, you'll be prepared to design impactful campaigns and drive meaningful engagement in today's competitive digital landscape..
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- 24:25:17 Hrs on demand videos
- Lesson: 22
- Full lifetime access
- Access on mobile and TV